The Sad Story!

What happens when your brochure is not on display?

If your brochure is not being featured on a display rack, it means you’ve lost a critical opportunity to present your product or service to visitors - at the precise moment they are actively exploring what to do, see and enjoy nearby.

When visitors and tourists to an area are viewing a display rack, they are likely to be in the area and closeby. The decision to visit your establishment or spend on your goods or services is an easy one – because they are more open to it than if they were hundreds or even thousands of miles away.

They want action… and they want it now… but you are invisible to them, so they look at other options.

“Sorry, you just didn't come to mind”

Therefore…

  1. Visitors never get to pay an admission fee to your attraction, event or activity for themselves or for their families.
  2. They never get to relax and spend time and money with you – perhaps on dining or gift shopping.
  3. As they never got to visit or buy, they cannot act as your ambassadors, recommend you, praise your brand or tell their friends and relatives of the great experience they had.
  4. They can never Tweet about you, blog about you, like you on Facebook or write a favorable review online.

"…all because you were invisible, at the very time they wanted to find you. It's a sad story! So, place your brochure and get noticed!"

Information brought to you by WHERE South Africa:

www.where.co.za